Sunday, 22 November 2015

Richa - #madeofgreat


Today I'm writing about someone who I think is truly 'Made of great'.

For me, a person is #MadeOfGreat if they have the courage to survive, to smile and carry on inspite of being totally broken. I did not have to think much about who in my life is made of great, because this person is very close to my heart. She's a friend cum elder sister named Richa (Name changed for privacy).

Richa is my dad's friend's daughter. She is a part of my life since the day I was born. Our houses were at walking distance due to which I spent most of my time at her place.

They say 'A great person never had an easy past' and that is what makes Richa great. Life has been throwing really tough situations at her. She was in the 5th standard when her father, the sole earning member, suddenly passed away after an illness. But Richa, with her mother started taking tuitions of students from Class 1 to 4. She did not act helpless, but contributed a lot to the monthly income of her family of four members - Her mother, younger brother and younger sister. Time passed by, and she got married to a man who turned out to be a very violent and so she left him and came back to her mother's house and continued with her tuition classes. When everyone who knew her thought the bad time had passed, life threw another tough situation - Her mother was detected with cancer. She still did not lose hope and earned enough to get her mother treated, but this was not in her hands, cancer took over her mother who passed away in a year. She now had only her two siblings with her. Life still wasn't tired of testing Richa. She had already filed a divorce case and now had cleared her banking exams and was working in a bank. Now came another shocker - Her brother got married and took away all their ancestral property. She, along with her younger sister had their bags packed and moved to a hotel. Since she was not at a very high post, her bank did not offer a residential place. She used to work all day and then go in search of a new rental house. Her self respect, did not let our family know about all this and she did not ask for any help to anyone (for which i feel really bad as my dad could have surely helped her).

Her life's challenges seem to be like a film but it is a reality (and by facing these challenges she has proved herself as not less than a heroine.) :) But the happy part is, she is happy now (although few problems are still there but she still manages to smile). She has got promoted and is a bank manager now. She got her sister married.

Her life has had a huge impact on my life as she taught me to smile even when life is throwing lemons. When I was not sure about where my career was going, or when I faced betrayal from someone I least expected, it was her life that inspired me to live and to smile. She has absolutely lived upto the saying - When life shows you a hundred reasons to cry, show life a thousand reasons to smile.

Her ability to survive even when situations kept going worse and standing tall and handling them instead of running away, makes her - MADE OF GREAT.

Check out the amazing Made of great website - Tata motors - made of great

Now, I'd like to ask you a question - What do you think of Tata Motors' Association with Lionel Messi?
Do post in your answer below! :)

Thanks for reading.


  1. I think this association is phenominal and will prove to be the best collaboration of the decade!

  2. Messi is known for his finishing, positioning, quick reactions, and ability to make decisive decisions. And the same holds for tata motors. There market position (commercial car segment topper), quick reactions ( changing nano plant to Bengal) n ability to make decisive decisions ( supporting all the staff & common ppl injured in 27/11)..ALL this is not a mere coincidence. It's destiny way of combining two greats of different field but having same approach.

  3. Indeed a nicely written post. I wish you good luck for the contest
    Here is my answer
    The association of Tata Motors with Lionel Messi is that of two greats. Lionel Messi has been exceptionally talented who with his hard work, determination and sacrifices has got better and tougher in his chosen sport so is the Image, reputation and quality of TATA Motors that have transformed brilliant ideas into masterpieces of engineering and created a brand and products that we are so proud of as Indians. Lionel Messi has transformed his body and the mind body co-ordination into a masterpiece of precision and excellence it would not be wrong to say that Lionel Messi is the TATA Motors of sports where as TATA Motors is the Lionel Messi of vehicles both giants in their own spheres driven by the drive to excel and lead by example. So Lionel Messi is the best choice for becoming the brand Ambassador for TATA Motors

  4. Your post describes #madeofgreat so well that it has winner written all over it. Good luck for your entry.
    Here is my answer.
    Like minds think and act alike looking at the track record of TATA Motors it has stood the test of time and built a business that was built using bricks of hard work on a foundation of trust. Authenticity, reliability, simplicity, as well as its commitment to innovation are the trademarks of brand TATA Motors. These same qualities are present in Lionel Messi who with his immense talent has made a mark for himself on the international football field .Facing all hardships he has worked hard toiling on the fields and in training sessions facing injuries and pressure to come out trumps and be a winner. Thus these two greats Lionel Messi and TATA Motors are made for each other .There association is a bond of two legends
    In case you pick me a winner my email id is :
    Fingers crossed :)

  5. Yours is a very well written post your .Its is a very nice description of #madeofgreat
    TATA Motors is a brand associated with performance, endurance and excellence. These words are also synonymous with Lionel Messi who plays as a forward and weaves his magic on the football field.Just as Lionel Messi is considered the best footballer in the world ,TATA motors which is Indias premier automotive manufacturer gives wheels to the people of India with its wide range of vehicles. Both believe in excelling in whatever they do and set examples for others to follow. They compliment each other as both are reliable trustworthy and leaders thus Lionel Messi is the natural choice as the brand ambassador of TATA Motors
    Please consider me as a winner

  6. Your post defines #madeofgreat to the hilt.Very well written and interesting post indeed.
    My Answer
    Tata Motors is a brand that makes durable vehicles, with its MADE IN INDIA mark makes every Indian proud. It is a brand seen globally as Trusted, Reliable, Innovative and at the forefront of technology. In its journey since inception it has overcome all odds, competition, and adversities with grit and determination. These same qualities are associated with Lionel Messi who was very talented and hardworking from a very early age. With each game that he played he kept improving his skills and built a career to become one of the best player of professional football. There qualities make both TATA Motors and Lionel Messi giants who perfectly compliment each other and Lionel Messi the right and perfect Ambassador who stands for the same values that TATA Motors does.
    Contact :

  7. Your post defines #madeofgreat to the hilt. Goodluck for the contest
    My answer is:
    Authenticity, reliability, simplicity, as well as its commitment to innovation are the pillars of strength on which TATA have built a brand that has put India on the global map. It is a brand that has stood the test of time just like Lionel Messi who tackles opposition on the field with his skill,agility,strategy,brilliance and raw power to reach and score a goal so has been the track record of TATA motors who has become a brand leader and a global giant. These qualities make TATA Motors and Lionel Messi perfect partners who stand for the same set of values thus Lionel Messi is the perfect brand ambassador to represent TATA Motors.
    Hope my best to be a winner here; do contact me for the prize at
    fingers crossed

  8. Such a beautiful story,so heartfelt! Thanks for sharing!
    Hope you like my thoughts-


    These are not mere words but a part of our soul. Not just the ones that we carry around in our individual bodies but that supreme soul that binds us all together in this universe. That is why we teach our children values and morals so that these little pockets of our souls do not die away. But when we look around at our modern day lifestyle and society,it leaves a lot to be desired, right? Wrong :) I would say,as long as we have even 1 shred of humanity left,there is a ray of sunshine and that is what we see here.

    I am inspired by your story just as I am inspired by the stories of Tata Motors and Lionel Messi. As I said above about humanity and ray of sunshine, it is very few icons left in this world who make me feel that way. Both Tata and Messi definitely make it to this short list.

    When we talk about Tata Motors,we talk about the pride that every Indian feels because this is our truly global brand, a brand with a soul, with every product made to help us fly. This is a corporate behemoth that has not amassed its fortunes at the cost of the little man but by being a part of the very grassroots. The legacy of excellence and giving back to the society selflessly is so ingrained in Tata DNA that it has become part of folklore. Even today,in any Indian home, the moment a son/daughter gains employment in a Tata company, nobody talks about salary or CTC, they just thank their lucky stars that they are a part of Tata family. The very soul of India resides in Tata. Tata Motors has taken these very same values global, making Indians proud of what they represent. 'Look,we represent excellence, with a dollop of old world values, with love and respect' !

    When we look at Messi, we see a boy with dreams in his eyes and a man who has put everything he had in making them come true, and he did! With singleminded focus,dedication and hardwork, he has managed to outdo every obstacle he faced since his birth personally, healthwise and family financial situation wise. Every obstacle became just another step for him to grow and reach up the sky. And still, every time he walks out on the field, he plays with the same agility, alarcity and a a hunger to prove himself as if it is his first game! He hasn't achieved his demi-God status without superhuman efforts.

    When these two demi-Gods of their respective fields come together, there are bound to be fireworks and that is exactly what it is! Purely from a corporate point of view, there are rare instances when we see such a perfect fit form. It can be called a divine sign that a symbol of vibrancy and dynamism like no other has taken shape with the partnership of Tata Motors and Lionel Messi. More than a mere advertising gambit,it is an amalgamation of those perhaps 'lost' values that the world needs more of,now more than ever. Maybe the Gods are finally happy!

    Prajakta Sinha

  9. When it comes to impact and impacting millions of lives, Yes, we can see both Tata Motors and Lionel Messi being the pioneers here. While the very name Tata is enough to make us go back to all our history books where we have seen there hardly is a comparable name that has contributed so much to the society in such an ethical manner, the very name Messi conjures up images of a boy-man who has turned the world upside down with his talent, determination, discipline and never-give-up spirit. The compatibility between the values they both share is intense and that is the reason this partnership works perfectly.

    With a concern for the society at large,everything that Tata has done has inspired us to dream big, conquer the world and pour all our energy back into the society to do good and inspire good. By facing his demons, Messi has done the same. He enjoys a God-like status in the world today because he dared to dream, achieved the sky and still hasn't lost his humanity a bit. He is still a child at heart and he gives back with his multiple philanthropic activities just like Tata does!

    Talk to any person in India, ask them about the companies they admire the most. Tata is right there at the top. This name is beyond bottomline, spreadsheets, return on investment and share price. It is equivalent to soul of India-soft, kind, diverse, dynamic, eternal. Just like that Messi has emerged as not just another football player but someone whose very life is an inspiration, whose personal struggles are a template for others to emulate and who has morphed into an eternal legend.

    While it would take eons to write about what makes Tata Motors and Messi great, as their list of achievements is too long for us to even skim over, suffice to say that this partnership is for the ages. As they say, some things are made in heaven :)

    Thank you for this opportunity.
    -Richa Shailendra,

  10. Nice post Jayshree. Your friend cum elder sister Richa is truly #madeofgreat.

    ‘What drives us from within is what makes us great’, This is the founding principle behind the overall brand association between Argentinian Football Maestro Lionel Messi and Automobile Giant TATA Motors. The overall #madeofgreat campaign is made upon a clear cut vision of seeking excellence along with self-belief.
    TATA Motors and Lionel Messi, both are the ones people look up to get inspired. Lionel Messi is an amazingly renowned player with huge fan following across the world. TATA Motors is an Indian company which has achieved global distinction in past decades and appeals as a company with immense potential. TATA Motors stands at a path defining phase of its evolution story with some overwhelming produts planned in future. Lionel Messi with a global appeal complements Tata Motors. Interestingly, Lionel Messi is Goodwill Ambassador to UNICEF, a sign that he is #madeofgreat values similar to TATA Motors which cares for values first and foremost.
    Thus the association is truly #madeofgreat. Legend and Talent have come together to make a truly fantastic combination. The collaboration will be a win-win for both.

    I can be reached at twitter handle @adityakt