Tuesday, 7 July 2015

Kelloggs - Khul Jaaye Bachpan!


Gone are the days when parents were strict and used to scold their children. Now, it is more of a friendly relationship - called Buddy Parenting where the parent is more of a friend to their children rather than always correcting and scolding them. Parents also learn with children and grow with them as a parent. A child needs to be guided and helped in the younger days. Remember, love can do what commanding can't.

The relation between parents and children is very special. Childhood, now-a-days, is lost between technology, gadgets and studies. Parents are also busy with their job and for earning to provide their children with the best facilities which is why they are not able to spend a lot of time with children. Now-a-days parents need to teach their children with love and spend 'Khushi ke pal' together instead of being strict to them. 

A friend of mine is a parent to a 4 year old child and I love the relationship she shares with her child. They are more like friends rather than parents. She's not instructive to her child and also pays proper attention to what her child has to say. It is not a 'Do this, do that' relationship. It is about a 'Let's do this together' bond. This way she teaches her child about the new things with love and also learns about her child's world. She believes in making learning fun and create bonding moments with her child so that she doesn't compromise on the bond she shares with her child. Be it doing the homework together or learning an art, she is always very gentle and friendly with her child. And that is how every parent should be. She shares a beautiful bond. 

Instead of instructing your children and being strict, why not get them to do the same work with love and happiness. This way the child and parent relationship strengthens as well as the child is stress free, cheerful and loves to learn new things which help in building his health and brain. The child will love and respect their parents instead of fearing them.

Kellogg's  Chocos helps your child develop as it has a chocolaty taste which all children love and the proteins of roti which makes your child healthier. Now while your child enjoys the tasty Kellogg's chocos,  and develops his health spend some time with him teaching them good things and values and have a lot of 'Khushi ke pal' together.

Brand Chocos helps in creating ‘Khushi Ke Pal’ between parent and child. This philosophy is articulated as ‘Khuljaye Bachpan’. ‘Khuljyaye Bachpan’ is about being unfettered and fearless. ‘Khuljaye bachpan’ is about empowerment, not being authoritative and thus letting kids be kids. ‘Khuljaye bachpan’ is symbolic of ‘unlocking’ the way childhood should be. Helping your princess bake her first cake, while she teaches you to take your first selfie! Your son helping you make the grocery list; while you inculcate the values of sharing in him. These and many more ‘bonding moments’ make learning fun and create a happy and secure childhood.

Happy Buddy-Parenting with Kellogg's Chocos! :)
Thanks for reading.

1 comment:

  1. Beautifully articulated, Jaishree.

    I have been reading a lot on this topic and it's interesting to see that contrary to what the internet suggests, more and more parents feel that buddy parenting is the way to go. No parenting technique can beat being buddies with you bachcha.

    Here's my post on the prompt, do give it a read please :)